• About Us

Our Vision

Head lice is the second largest epidemic in the world (after the common cold), a persistent problem that affects about 100 million people around the world every year.

ParaSonic has developed a unique ultrasonic comb, CarelyTM, which kills lice and their eggs in a single combing treatment.


Omri Ofer


Omri has served as CEO marketing and sales division over 16 years at Chemipal Ltd. Chemipal is the biggest Israeli company that markets, sells and distributes pharmaceuticals consumer goods, and health and beauty products to a wide variety of companies that it represents, to all the private pharmacies, drug-store chains, and supermarket chains in Israel, with an annual sales scope of approx. 700 MILION DOLLAR .
He holds an Executive M.B.A. from The Hebrew University.
Majored in Strategic Management for mangers of companies.

Mor Cohen

Founder and Board Member

Mor has served as clinical director and product manager at leading Israeli medical and esthetics companies. At Viora, an international medical device company in the aesthetic dermatology field, she planned and executed pre-clinical and international clinical trials, worked with R&D to continue developing the product based on the trials and feedback, and worked closely with the regulatory department to obtain CE and FDA approvals. At Zeiss, she performed clinical training for surgical microscopy in Israeli hospitals, often giving support in operating rooms. She holds an MSc from the Department of Genetics and Molecular Developmental Biology at Ben-Gurion University, and an MBA from Tel Aviv University.

Jonathan Yahalom


Over 5 years of experience as R&D and project manager at biomedical startups. He holds a BSc in Biomedical Engineering from Ben-Gurion University and MBA from the College of Management Academic Studies.

Board of Directors

Mor Cohen

Founder and Board Member

Joe Kalfa, Private Investor

Joe Kalfa is in the Dental Manufacturing and Distribution business, based out of Toronto, Canada.
He is an investor in a number of Dental & Med Tech start ups.
He also is a majority shareholder in a Luxury Consumer goods company based in the USA, that distributes Optical and other lines to companies like Walmart.

Gary Jacobs

Managing director of Jacobs Investment Company LLC, San Diego, CA. Chairman of DermTech International, Nutrinia Ltd., GEO2 Technologies Inc., and director at Fallbrook Technologies.

Zohar Gendler

CEO and Managing partner of NGT VC 3.
Former CEO and director of Beta-O2 Technologies. Brought the company to be one of the world leaders in the industry.
Served as CEO of the Technion Entrepreneurial Incubator (TEIC). Led the establishment and investment in more than 40 companies.
Gained a wide range of experience in identifying new technologies and in establishing, directing, and creating value for technology-based start-up companies.
Served as a member of the Technion’s Patent Committee. (1998 – 2006).
Zohar holds an M.Sc. in material engineering, a B.Sc. in physics, and a certificate in business management, all from the Technion, Israel Institute of Technology.